Last updated
Apr-03-2003
 
 

Travel Agency Sells not-touchable product. You do not need to change your business strategy. You can “describe” your product by more comprehensive way (use pictures, music, movie, articles, links to other pages). Your web page can be your own cheap advertising space:

  • “You are only one In the universe” when visitor is reading your web page. Compare to dozens of advertisements in the newspaper
  • Never expire (compare to newspaper: 1 day, flyer: as long as someone gets rid of it), not necessary to repeatedly spend money
  • You are “at hand” whenever
    • 24 hours 7 days a week
    • Repeatedly, after people throw away “flyer garbage”
  • You can be easy to remember. There are some hints for you, how to deal with this goal:
    • Pick up good domain name
    • Offer to add your page to Favourites list (Internet Explorer) or Bookmarks (Netscape)
    • Pick up unique “key words” and register at the Goggle, AltaVista and explain your customers how to find you

Web Page brings you new customers.