A Web page does not constitute just cheap alternative for other advertising methods. Web, as an interactive medium, offers you really amazing possibilities:

• Interactivity: visitor can “customize” what he wants to see. He can click on the links or pictures and choose “next page”.
• Change your own advertising banner. Change your own advertising banner. Use strategy: “come to find something certain thing but buy something else”
• Customized content: offer different discounts or services to different customers
• Track IP address and identify repeating visitor:
  • Use “cookies”
  • Encourage to register your customers:
  • Collect “air mails”
  • Offer membership discount
  • Offer News letter
• Visitor can customize his package. People like playing. Offer them “game for adults” – customizable order forms. People like discovering “how things work”. They like to change options and like to see how much it cost (or simply, what happens). We can create for you web order form based on your current price list. Good strategy is to have some items as “on call” with no price. When you get a web order or phone call, your customer already knows what is he looking for. You can save time during order phone call; you do not have to explain everything.
• Another good example of customizable order forms are different exchange rate calculators, interest and mortgage calculators. These tools do not generate new orders but help to remember your web page.
• Some people appreciate getting information with no obligation. Reading web page is a comfortable way to reach this goal.
• Great feedback. Web page, as an interactive medium, is a great way for getting visitors feedback. You can get valuable information from your customers with no users interaction to you:



• Visitor counter identify unique visitor, repeat visitor, number of visitors or preferred times
• Pages counter – you can:
• Track visitors preference
• Evaluate popularity of your offer
• You can ask visitors for their opinion:
• Feedback forms or survey forms.
• You can offer them anonymous evaluation of specific content, i.e. beaches, hotels or may be girls.
• You can suggest feeling of big, reliable company with long history, situated at the busiest place in the town.
• Your business exceeds border of your town. You probably have heard these words, but they are true.
• Browsing on the web is still something new for some of the people. There are typical approaches, when people prefer web page information:
• People like to discover power of Internet. They regard searching on the web as a more challenging for them.
• People expect cheaper offer for better service.

Do not forget: your web page must reflect your business strategy. If you want to have “just a web page”, do not waste your money.