Before you start spending money for a web page, you should have decided about your goals. We offer you some typical web page objectives:

• info about company, contact info, history, pictures
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• Advertise your web page address only and offer comprehensive info on your web page
• Encourage people to visit your page regularly
• Pick up good domain name:
  • Company name if you prefer to contact people know you
  • Descriptive name, if you prefer to address new customers – easy to remember (i.e.: CheapTrips.com)
  • Compare with easy to remember phone number
  • Fit idea "to be first in mind"
• Advanced strategies:
  • Comprehensive advertisement for your service
  • Interchangeable advertising banners
  • Objective: keep people changing viewing content:
    • Small piece of information on the web page (disadvantage: content is harder to read)
    • Public general information about traveling
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• Pick Up company description, key words for search engines
  • Register to search engines and directories
  • Consider paid advertisement on the internet
  • Advertise your web page name
• Advanced strategies:
  • Selling extra products: insurance, booking systems for cars, tickets
  • Selling products with low rebate is “touch less” – can be profitable. Kiosk system.
  • Build up your virtual competitor. Your web page can be presented as someone else’s page. Your customers “have a choice”.
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• Whole selling cycle is done on your web page: from picking packages via “signing contract”, payment, keeping informed about changes
• Problems:
  • Security (credit card numbers)
  • You will collect personal information – responsibility for them
  • Perfect accuracy, up-to-date information, and stable strategy.
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